Archive for "iOS"

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May 7

How we could spend $50,000 marketing our apps

Today we are making public the marketing platform that enabled us to spend over $50,000 to market our apps in a dozen different ways, and you can use it for free. It’s called Tapstream and it easily lets you measure conversion rates from the open web to your iOS or Android app. Use a Tapstream [...]

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Apr 6

The long road to the App Store

What a month it’s been here at Paperlabs. We thought we were organized, planned out and prepared for any eventuality – boy were we wrong. It all started months ago when we drew up the idea for our first iPhone product. We already had a beautiful iPad app called Tapfolio behind us, but we knew [...]

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Mar 16

The new iPad and its screen’s brightness

As we started testing the new iPad for our next Tapfolio update (already under way) I was pleasantly surprised that the new screen is not just sharper but also has greater brightness range. While it gets just as bright as iPad 2 at its brightest setting, it dims a lot more at the lowest setting. [...]

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Jun 8

15 Features Mac OS X Lion Borrowed from iPad (and counting)

This is the list of features in the upcoming Mac OS Lion that are directly inspired by Apple’s success with iOS, specifically with iPad as a computing appliance: Launchpad Lion’s new app launcher behaves like iOS springboard, showing you all your apps in a full-screen layout. It is a very familiar implementation to iOS users, [...]

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